There was a moment recently during a late-night planning call where someone asked a simple question:
What are our users actually worried about?
Up until that point, we were heads-down: refining onboarding, testing features, optimising flows. We had been focused on what we were building – not what our audience might be facing in their own lives.
When we zoomed out, it hit us.
Most people discovering insite through Fahad’s videos aren’t just “students”. They’re computer science students. Young people studying for careers that might not exist by the time they graduate. AI isn’t a side not for them – it’s the headline. And it’s reshaping everything before they even have a chance to start.
That stopped us in our tracks.
We’d been too busy trying to identify our problem statement – foolishly oblivious to the fact that they were living through one of the biggest ones out there. Suddenly, the question wasn’t “how do we explain insite?” It was: "how do we help people think clearly in a world that’s shifting under their feet?"
So, we hit pause.
We delayed the next video release. We shelved our original content calendar.
And we started re-writing our narrative.
Out went the feature updates. In came the bigger questions:
- What does it mean to be a developer in the age of AI?
- What’s worth learning when LLMs can spit out code in seconds?
- Is technical skill enough? Or is there something deeper – like critical thinking – that matters more than ever?
From that, the next chapter of insite started to take shape.
We launched the Software Ambassador programme with that in mind. Invited real students into the conversation. Built challenges and field research around the questions AI raises; not just for our product, but for the people who might use it.
And that’s when it clicked.
This isn’t about resisting AI. It’s about figuring out how to live and learn and build with it.
insite won’t replace your coding skills. Or give you answers. But maybe, just maybe, it can help you pause, reflect, and ask better questions – the kind that don’t show up in autocomplete suggestions.
We’re not pivoting away from our mission. We’re expanding it. insite isn’t about fighting technology; it’s about figuring out how to stay human inside of it. That’s not a rejection of AI. It’s an invitation to approach it with care, intention and thoughtfulness.
This is the work now. Not just for us – for ALL of us.
Thanks for being a part of it :)
