When you think about who you are deep down, do you reach for a list of adjectives? Do you pull out a spreadsheet? Or does it come from somewhere deeper, somewhere you can't quite put a finger on but absolutely know is there?
Definitely worth getting excited over, though we probably could've been a little less dramatic about it. These changes came straight from our Product Lab - real conversations, real observations, by real users.
We've had feedback from users and it's time to talk about what we've learned. About how a relentless drive for productivity is a dead end. How people are using insite, and what that means - a pivot in our messaging.
We are tightening the screws and putting integrity at the heart of every decision. Because when software feels effortless, it frees up the space for your best work. And that’s what insite is here for.
Be careful what you wish for. When our internship programme offer went live, we weren't prepared for it being 100x oversubscribed. It took us a while to think that through and come up with an answer.
Apps that once helped us think now hijack our attention. Every swipe, every ping, every forced workflow chips away at our ability to pause and reflect. This isn’t just a usability problem. It’s a humanity problem.
