Something shifted in December. Up until then, it had pretty much all been external. Experiments. Ideas. Demos. Edits. We were proud, sure – but no one really knew what we were doing. Then Fahad made a video.
insite wasn’t built in a brainstorm or a business plan. It was built out of frustration, fascination, and faith. Faith that the web could be better. That our minds deserved more.
What is the actual problem? Not the feature list. Not the pitch. Not the buzzwords. But the real thing that’s broken in how we think, work, and connect in digital spaces.
It's time we explained ourselves. All the work. The sweat. The patience of friends and family. The supporters, the early adopters. Those still willing to take meetings after all those months. We owe them all an explanation. And maybe you want to know too.
