Be careful what you wish for. When our internship programme offer went live, we weren't prepared for it being 100x oversubscribed. It took us a while to think that through and come up with an answer.
Apps that once helped us think now hijack our attention. Every swipe, every ping, every forced workflow chips away at our ability to pause and reflect. This isn’t just a usability problem. It’s a humanity problem.
We should’ve been celebrating. We were celebrating – 1000 signups. That number felt HUGE. We sent messages. We made plans. Imagined the wave that was coming next. But then? Quiet.
Something shifted in December. Up until then, it had pretty much all been behind closed doors. No one really knew what we were doing. Then Fahad made a video.
insite wasn’t built in a brainstorm or a business plan. It was built out of frustration, fascination, and faith. Faith that the web could be better. That our minds deserved more.
What is the actual problem? Not the feature list. Not the pitch. Not the buzzwords. But the real thing that’s broken in how we think, work, and connect in digital spaces.
It's time we explained ourselves. All the work. The sweat. The patience of friends and family. The supporters, the early adopters. We owe you an explanation.
